A Worker Adjustment and Retraining Notification filed with New Jersey shows Samsung Electronics America (SEA) — the arm that handles U.S. sales and marketing for phones, TVs, displays, and home appliances, separate from Samsung’s semiconductor business — is affecting 739 roles at its Englewood Cliffs campus. That’s more than 60% of the roughly 1,200 people who work at the site. Samsung says most of those employees were offered relocation packages to the company’s office in Plano, Texas, where SEA’s headquarters is moving by the end of 2026; others were laid off outright, though the company hasn’t broken out exactly how many.
The timing has drawn attention because the Englewood Cliffs campus is barely a year old. Samsung opened the glass office building in September 2025 to replace a longtime Ridgefield Park, New Jersey headquarters the company had occupied since 1992, with U.S. Representative Josh Gottheimer attending the ribbon-cutting. Less than twelve months later, those same operating units are being closed as the headquarters shifts roughly 1,500 miles south. Reuters additionally reported that around 100 workers, including mobile-division staff, were laid off at Samsung’s existing Plano office as part of the same reorganization, and that more than 30 other employees across several states, including senior sales and marketing staff, had separately announced their departures on LinkedIn.
A related filing shows Samsung SDS America, the company’s IT services affiliate, flagging up to 179 additional potential job cuts at Ridgefield Park tied to relocating its own North American headquarters — which Samsung describes as a separate matter from the SEA layoffs and unrelated to broader restructuring.
The cuts land in sharp contrast with Samsung’s overall financial picture. The company’s second-quarter group operating profit came in around 89 trillion won, a record and nearly a nineteen-fold jump year-over-year, driven almost entirely by demand for high-bandwidth memory chips feeding AI data centers — a business line entirely separate from the consumer electronics unit absorbing these cuts. The mobile and consumer side of Samsung, by contrast, has had a considerably thinner year, squeezed by softer smartphone sales and rising costs for the same premium memory chips its semiconductor division sells at record margins.