Data Analyst – Marketing Analytics
Turn campaign data into clear decisions
Cobalt Insights Group · Mumbai
Job Description
Cobalt Insights Group is hiring a Data Analyst to support marketing analytics for a roster of e-commerce clients running high-volume paid and organic campaigns. You will build and maintain dashboards in Power BI that account managers actually check daily, not reports that get generated once and forgotten. You will write SQL queries to pull and clean campaign performance data from multiple ad platforms, reconciling numbers that rarely match perfectly out of the box, and you will support A/B testing analysis for landing pages and ad creatives, helping the team understand not just which variant won but why. Day to day, you will work closely with account managers to translate raw numbers into clear, actionable recommendations that client teams without a data background can actually use to make decisions. You will also be responsible for flagging data quality issues before they make it into a client-facing report, since a wrong number in front of a client erodes trust fast. Strong SQL fundamentals are required, along with genuine comfort presenting findings clearly to non-technical stakeholders. Prior exposure to marketing analytics specifically is a plus but not mandatory for the right candidate with strong analytical instincts.
Designation: Data Analyst
Location: Mumbai
Industry: Marketing Analytics