Nike layoffs 2026 are part of the company’s broader effort to become faster, simpler and more efficient.
On April 23, 2026, Nike announced plans to eliminate approximately 1,400 jobs, mainly within Global Operations and primarily technology-related positions across North America, Asia and Europe. Reuters reported the cuts represented slightly less than 2% of Nike’s global workforce.
Nike had also eliminated approximately 775 U.S. roles in January 2026 as part of an effort to accelerate automation.
Nike itself said its Global Operations transformation includes:
- Supply-chain optimization
- Faster technology deployment
- Employee upskilling
- Stronger supplier relationships
Nike Is Becoming a Technology Company
Modern Nike depends on:
E-commerce
Mobile apps
AI
Supply-chain technology
Data
Digital marketing
Cybersecurity
Customer analytics
That creates opportunities beyond traditional retail.
The Hidden Talent Behind Nike Layoffs
Affected professionals may include:
Technology engineers
Supply-chain specialists
Data professionals
Digital product managers
E-commerce experts
Operations leaders
Cybersecurity professionals
These skills transfer to:
- Retail technology
- E-commerce
- Manufacturing
- SaaS
- Consumer technology
- Supply-chain companies
What Should Former Nike Employees Do?
Don’t market yourself simply as:
Former Nike employee.
Instead:
Digital Commerce Leader | AI | Retail Technology
or:
Supply Chain Technology Leader | Automation | AI
or:
Consumer Technology Product Leader | E-commerce | Data
Nike Layoffs FAQ
How many jobs is Nike cutting in 2026?
Nike announced approximately 1,400 job cuts in Global Operations, primarily technology roles, in April 2026.
Were there earlier Nike layoffs?
Yes. Nike cut approximately 775 U.S. positions in January as part of an automation-focused restructuring.
Is Nike still investing in technology?
Yes. Nike’s own operations announcement emphasizes accelerating technology deployment and upskilling.
💎 The Job May Have Ended. The Talent Hasn’t.
The future of retail belongs to companies that combine:
Brand + Technology + AI + Data + Supply Chain.
Former Nike professionals already understand the first part.
LayoffLink can help connect that experience with the next opportunity.
Visit LayoffLink.com.
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